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Privacy changes are eroding traditional tracking. Learn how Google Analytics 4's new User-Provided Data feature leverages your first-party data to restore measurement accuracy, power enhanced conversions, and unlock audience activation in a cookieless world.

Dive deep into the technical side of GA4. Part 2 covers GTM, Server-side tagging, resolving common e-commerce errors, and configuring your account for accurate data collection.

Move from reactive to proactive marketing. Learn how to use GA4's AI-driven "Predictive Audiences" to identify and target users likely to spend in the next 28 days.

Move beyond the interface. Learn how to leverage the four GA4 APIs to automate reporting, manage properties at scale, handle privacy requests, and integrate data with your business applications.

Go beyond standard reporting. Discover how to use GA4's Explore tool for ad hoc analysis, leverage APIs for automation, and utilize BigQuery for raw data warehousing and custom modeling.