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Learn the 4 building blocks of Google Analytics 4 architecture—Account, Property, Data Stream, Sub-property & Roll-up—so you can scale analytics across brands, regions and apps without hitting data-governance walls.

Master the art of analysis. Part 3 explains why data discrepancies occur between GA4 and Google Ads, how to use Explore reports, and methods for activating your data through BigQuery and Audience exports.

Go beyond standard reporting. Discover how to use GA4's Explore tool for ad hoc analysis, leverage APIs for automation, and utilize BigQuery for raw data warehousing and custom modeling.